The Placebo Diet as seen on

My name is Bev Gisborne and I have been exactly where you are, and achieved amazing and lifelong results. This was me not so long ago several stones heavier than I am now, and not nearly as happy!

I am based in Norwich, Norfolk East Anglia. And I am proud to offer a mixture of classes and personal coaching in a variety of formats. All you have to do is pick the one that suits you best.

Weekly Get Togethers

My inspirational weekly get-togethers are so much more than just a weigh and measure session, each week I will share the secrets of this simple effective Colour Code System plus teach you some great practical techniques to change how you think and feel about food, so you naturally make different lifestyle choices – no will power required!

The Light House

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24/7 Ongoing Support

When you purchase any of our programmes or products you become part of our community and gain 2 months access to our members area where you will find new resources and top tips every month, including mini workouts to keep you in shape and delicious seasonal recipes. You can also become part of our Colour Code Community Facebook page which is where you can chat with Janet and the team, ask questions and share in the support of our many members who have already achieved great success and want to share their top tips with you. Research clearly shows that being part of a community greatly enhances the success rate so come and join us and have 24/7 access to a range of goodies to help you make the changes you want and then you can share your own tips to inspire others too.

Check Out These Amazing Success Stories

Personal Testimonial for Bev

When I first began my weight loss journey on the placebo diet, I chose Bev as my coach as I had met her and really trusted her.

Initially I had loads of questions and Bev really made everything so simple. Having her there as my coach really helped me she kept me focused motivated and happy, expertly steering me through many potential sabotage opportunities! I went to Bev one day workshop in Norwich, and it blew my mind. I knew I had changed for good. The benefits have been way beyond just weight loss, I am so much more confident, and not just around food.

Once the weight started to fall off (in pounds as well as inches) the second most elated person was Bev!

I feel happy, focussed, healthy and I actually love seeing myself in the full length mirror these days!

I’ve gone from a size 16/18 to a 14. In some stores I’m a 12.

A huge thank you to Bev, for all her expert guidance and patience. This has been life changing.

Tracey Hammond

Don’t take my word for it – how good will it feel when this is you!

Are you ready to take the first step now? It’s as easy as 1,2,3

Step one

Purchase the Get Inspired pack

Everything you need to Get Inspired and start to make the changes that will give you everything you ever thought possible and more in a weight loss programme. Includes Quit Sugar in 7 days plan.

  • Placebo Diet Principles & journal (PDF)
  • Colour Code System (CCS) (E-book)
  • Quick Start Guide (QSG) (PDF)
  • Quit Sugar 7 day plan: Includes a 7 step process including a Change Your Mind audio, TFT (Tapping) exercises to collapse cravings, along with a range of inspirational information and other practical techniques

Step two

You can pay as you go for the first 4 weeks at £7 per week or you can choose to and sign up for £25 per month by direct debit

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Step three

You will get a welcome phone call from me to get you started, just enter the best number to call you on

"Is this the easiest Weight Loss diet ever?" as featured in the Daily Mail, 2019